Academic Year 2010/11 – Day 4

Today i looked over some of the signs i had taken pictures of at Heathrow airport and evaluated them. Did i think they worked well? why/why not? and how could they be improved? here are some examples(to view larger please click the image):

The below image is of the standard signage that they have at Heathrow and many British Airport Association (BAA) airports. There are a few things that I don’t agree with:

  • There is a lot of information on this one board to take in. It takes a while for you to find what you want to do.
  • It makes no sense for the terminal and transport lines to be separated from each other, better to have relevant information next to each other.
  • Maybe all the transport options (because they are all in the same direction) could be placed under one title such as – “Transport links” with a symbol of a train?
  • I feel the black strip of the symbols takes you eye away from the information, but the symbols themselves are not brilliantly clear, so don’t work individually.
  • The text and symbols look like separate objects and do not compliment each other as they should. Mainly due to the black strip.
  • Generally the signs look cheap!

This sign holds similar issues to the above, although has one more that I would like to add:

  • Why has lost property been squashed in at the bottom? Was this not considered as an original option? Also, on some signs the lost property symbols is replaced by a security symbol, which makes no sense to me what-so-ever.

On the subject of little sense, this scene sums it up perfectly:

When you are standing here, the pillars surround the “smoking area”, on each side of the pillar it says “no smoking” I just don’t understand what area isn’t allowed to be smoked in, unless you just cannot smoke next to a pillar?

This sign I thought was an improvement on the rest, the one issue I have with it is the fact that the areas you can access via the lifts are much smaller than I feel they should be. The sign could be extended and allow for larger information to appear.

Last of all, this sign. I don’t have much to say about this except that most other signs are using the Sans serif typeface, with the occasional serif exception such as this. I don’t understand why this is the case, it just seems like more effort in the design process to pick another font that is not needed.

Tom out!

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