And here they are… my 3 final designs for Grove Fresh fruit juice packaging… Idea 1… Idea 2… Idea 3… Tom out!

This is the updated version of my initial idea. It has been adjusted with the colours and gradients quite a lot, i now think it is less in your face, simpler and generally nicer and better at communicating each flavour. Tom out!

This is the second board i have completed with my first design that has been completely re-vamped. I decided it would look better if apple was all green, orange all orange and apple and mango more mangoish (if thats a word) Tom out!

Here it is.. the finished design idea 2 presentation board. I have put in every colour i used and the gradients too with the CMYK values for the colours. I have also listed the typefaces used in the design and showed the main logo. Take a look and please leave a comment with your opinions.…

I went for a more neutral design on this one, i think the trouble i had was getting it to stand out on the shelf, although i think with the soft colours and the apple/orange/mango illustration it will do this, while looking fresh, healthy and organic which is what counts. Tom out!