This is the 2nd logo design which incorporates a ladybird enclosed in a neutral colour circle. The top shows how it would react to black backgrounds, the middle white backgrounds and the final image is of it on the packaging colour (which yes, is the same as the logo inside).
The reason i used a ladybird is because i thought ladybirds would mean no pesticides and can be generally associated as organic which is what Grove Fresh is. The type was chosen because i think it looks quite soft, especially with the pastel green. I feel the beige colour compliments this green nicely with its earthy, soft looking tones.