It’s been a while since the last post, although the main gallery pages have been updated regularly (check them out).
I have been working for quite a while on my first main idea for the Grove Fresh re-brand.
Its now at the stage where i am happy to say its finished, the only thing that bothers me a little is the gap between 500ml and 250ml although this cant be helped as i have nothing more to put on the packaging and id say that the rest of the information is nicely spaced with no cramming. This space may work quite nice as a break for the eye.. or even as a place where the company could add in future information without the need to shuffle the design around.
I have tried to keep the colours as simpe as possible only using two main colours (green and orange) with the white and black text for bulk information.
I think the front of this packaging is very noticable and although it may not make it look like a “premium product” i think it makes it look like a fresh, organic, enjoyable, family product. This is what i was aiming for with design idea 1 because i feel it would be nice to have a different approach to the initial thoughts and brief.
The TOP LEFT = Front TOP RIGHT = Back BOTTOM TWO = sides