And here they are... my 3 final designs for Grove Fresh fruit juice packaging... Idea 1... Idea 2... Idea 3... Tom out!

This is the updated version of my initial idea. It has been adjusted with the colours and gradients quite a lot, i now think it is less in your face, simpler and generally nicer and better at communicating each flavour. Tom out!

This is the second board i have completed with my first design that has been completely re-vamped. I decided it would look better if apple was all green, orange all orange and apple and mango more mangoish (if thats a word) Tom out!

Here it is.. the finished design idea 2 presentation board. I have put in every colour i used and the gradients too with the CMYK values for the colours. I have also listed the typefaces used in the design and showed the main logo. Take a look and please leave a comment with your opinions.... Continue Reading →

I went for a more neutral design on this one, i think the trouble i had was getting it to stand out on the shelf, although i think with the soft colours and the apple/orange/mango illustration it will do this, while looking fresh, healthy and organic which is what counts. Tom out!

This is the 2nd logo design which incorporates a ladybird enclosed in a neutral colour circle. The top shows how it would react to black backgrounds, the middle white backgrounds and the final image is of it on the packaging colour (which yes, is the same as the logo inside). The reason i used a ladybird... Continue Reading →

I know there has been 3 posts in relatively quick succession but, as you can see, i have been busy with new ideas and would like to share them on here with you guys for opinions... This is the Apple version of my recent idea 1 design. I think i prefer the background gradient of this one,... Continue Reading →

This is an update from Grove Fresh Idea 1! The initial plan for idea 1 was to have a see-through plastic strip on the front of the design so you can see at what level the juice is at, this means the 1 litre, 750,500,250 ml's signs on the left side of the box work how they... Continue Reading →

It's been a while since the last post, although the main gallery pages have been updated regularly (check them out). I have been working for quite a while on my first main idea for the Grove Fresh re-brand. Its now at the stage where i am happy to say its finished, the only thing that bothers... Continue Reading →